Archive for the ‘Media’ Category

We’ve been a bit quiet – but for good reasons

Wednesday, January 26th, 2011

Well we have on the blog writing side of things, but that is mainly down to the workload we are experiencing – a nice problem to have. So what have we been up to?

Well, we have been developing the new Rab® website which is due to launch in the near future. Developing a user friendly content management system along with a unique intuitive design to showcase the technical products within the Rab® range has been an involving project.

Working with Muse Developments, we have moved their existing website into our content management system VCMS and provided them with some key new functionality to help manage the website.

We are working on a website for a new company called Steep Edge, which is an e-commerce site for selling adventure films. Everything from Abseiling to Wingsuits will be available to rent or buy from the website which will be launching in early March.

We are also pleased to welcome our new developer who will be starting on 14th February to help move the Web Design and Development from Vertebrate Graphics to a new level in 2011 and beyond… more news on that soon.

We have partnered up with Vertical Response to provide an email marketing system to all our clients. This is being tested at the moment but will soon be available to all clients.

So as you can read – busy times and long may they continue !!!!

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Rock Athlete short listed for Boardman Tasker award

Friday, October 1st, 2010

Vertebrate Publishing’s Rock Athlete the autobiography of Ron Fawcett, one of the most influential climbers in the world has been short listed for the prestigious Boardman Tasker Award. The judges said of the book, This is a frank and engaging portrait of an unassuming yet remarkable climber; an inspirational subject and a story shot through with honesty and integrity.”

Vertebrate Publishing, the Sheffield based book producers, were also nominated last year for the Boardman Tasker, for their book, Jerry Moffatt Revelations, while they are the UK publisher of last years ultimate winner – Steve House’s exceptional book, Beyond the Mountain.

Vertebrate Publishing specialise in producing guidebooks and biographies for the outdoor leisure market, focussing on mountain biking, climbing & mountaineering, hill walking and leisure cycling.

Details about all their publications including Ron Fawcett Rock Athlete are available at www.v-publishing.co.uk

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TEDx Sheffield – Richard St John and the 8 to be Great

Friday, September 10th, 2010

For those of you who are not aware of TEd, I would stongly advise that you visit thier site at www.ted.com to find out more about the organisation.

As part of their global interation, TEDx Sheffield was held yesterday at the Showroom cinema. With a great line up of some of the best speakers from all over the globe, I thought I would share one of the most inspirational speakers called Richard StJohn. He is a “success analyst” with a very successful work history as well as being a marathon runner – anyone who can complete a marathon in 2 hours 45 minutes gets my respect. He has interviewed a wide range of successful people from Business owners like Bill Gates or Larry Page to Celebrities such as Russell Crowe to try and find out the secret to success.

Whilst I don’t have the full 20 minutes presentation from yesterdays event, have a look through his short version and you’ll soon see why he starts to make so much sense.

For those that were there, or for some Friday disctraction you can also checkout Terry Tate – the office linebacker.

Enjoy

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HTML5 – Is it a big deal?

Wednesday, September 1st, 2010

You may or may not be aware that HTML5 is on the horizon, but what does this mean if you are a web designer, website owner or business? Well let’s start at the beginning

What is HTML5?

HTML5 is a new version of HTML 4.01 and XHTML 1.0 focusing on the needs of Web application developers as well as evolving HTML and addressing issues found in the current specifications.

OK, so what can it do?

Well the 5 main features are as follows:

1) Web Workers: Think of it as Hyper-Threading for web browsers. Separate background threads are used to do processing without effecting the performance of a webpage. This can be very useful for web applications which relies on heavy scripts to perform functions (among other things).

2) Video Element: Probably the most significant HTML5 features yet. You can embed video without having to rely on third-party proprietary plug-ins or codec. You can embed video code with the same amount of ease as you now embed an image with the ability to manipulate videos and built-in video controls among other things.

3) Canvas: Canvas element lets you render graphics and images on the fly. All done without having to rely on plug-in, the possibilities are endless.

4) Application caches: The ability to store web apps like email locally and access it without having to connect to the internet or install an external client like Outlook or Thunderbird. Google gears, which helps you access Gmail offline, is an implementation of HTML5 specifications for Applications Cache (and much more). If you use Google Gears than you are using already using this feature.

5) Geolocation: This API defines location information with high-level interface (GPS) associated with the device hosting the API. Sources of location information includes Global Positioning System (GPS) and network signals such as IP address, RFID, WiFi and Bluetooth MAC addresses, and GSM/CDMA cell IDs. Yes, a big brother feature, but it can only be used if the user gives the application permission to use the information.

So we are running a lot more with the browser, does my browser support HTML5?

Well Chrome and Safari are taking the lead on this at the moment but don’t expect Firefox or Opera to be far behind. As for IE, well you would expect their upcoming release of IE9 to support HTML5 but we will wait and see. With all the different versions of browsers available, you can find out how well your existing browser(s) support HTML5 by using html5test.com.

Let me see HTML5 in action

Use Google Chrome or if on a Mac Safari to view the following websites to see what all the fuss is about:

Arcade Fire Interactive Music Video

Jigsaw Puzzle

SketchPad

Drag and Drop photos

Remember these are not built using anything but HTML5, not an inch of Flash in sight. Have a search online and see what other designers and developers are creating. You can find more examples of HTML5 here

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Animation – not just for the silver screen

Monday, June 7th, 2010

The video below shows some of the stunning 3D animations which can be achieved using buildings and other landscape features. This unusual and visually stunning effects cannot fail to make you stop and stare.

All the animations are 3D sequences projected onto buildings interacting with the existing architecture to really make them come alive.

Take 4 minutes out of your day and enjoy

Projection on Buildings from NuFormer Projection on Vimeo.

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