Whilst this story is another show of mob stupidity in reaction to the Pakistan cricket betting scandal and a more shocking example of cruelty towards animals, it does show what can happen when you have adverts running on your website.
Click on the image and then have a look Related Partners section at the bottom of the image. I think you’ll agree it’s a little inappropriate. The lesson here is to double check everything !!!
Vertebrate Graphic’s recent marketing support for the outdoor activity brand Rab focused on two micro-sites outlining the use of technical fabrics Pertex and eVent used in Rab apparel. These can be viewed at www.rab-event.co.uk and www.rab-pertex.co.uk.
Using an integrated on-page and on-line advertising approach with traffic from Facebook and the main Rab site plus external sites such as UK Climbing and Outdoors Magic generated some additional 10 000 registered names to their database. This has created powerful marketing data for Rab to use in future campaigns as well as driving traffic through to their main website www.rab.uk.com.
Rab wanted us to keep the micro-sites simple and focused. We kept the core brand values of Rab whilst presenting the products and information in a uniform and easily read fashion.
To find out more visit www.rab-event.co.uk or www.rab-pertex.co.uk
Rather than launching in to get a website set up as fast as possible, have a plan that includes what you want to achieve from your website, how you’re going to market it and identifies the people that you will work with. You’ll need a different plan depending whether the website is the business, like an online store which should be at the hub of your online marketing plan, or if it supports your business, in which case your website is one of many parts of your marketing mix.
The days where simply having a website was enough are long gone. Now, getting a website should be just one step in your ongoing marketing plans. To have an effective website that gets results you need to market it.
This means that you either need the time and skills to market it yourself, or you need to allocate budget to outsource your marketing.
Aim to include a mix of activities like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing and Blogging.
If you want people to be able to find your website in search engines and then spend time finding out what you have to offer, you need great copy. Using carefully selected keywords in your copy in the right places is a core aspect of optimising your website for search engines. And if you’re planning to write and share blog articles, your success is all based on valuable content that you’ll create.
Plan your web copy at the same time as you plan your web design and development.
Whether you choose to build a database of email subscribers, a network of followers on Twitter, members of a Facebook group or connections on LinkedIn, have a plan for expanding your network and an easy way for people to connect with you.
If you have an e-newsletter, add the subscribe box to the top right area of your website. If you’re on Twitter, Facebook or LinkedIn, add the icons to part of your website that appears on every page, like the right hand column.
Think of your website as the hub of everything that goes in and everything that goes out. Aim to build many many high quality links coming in to your website, which is important for your search engine ranking. And likewise, add links out to other websites. This makes you a good web citizen because you’re helping others build inbound links.
This article is an excerpt from Grassroots Internet Strategy and the full article can be found here
Many companies and often your competitors will be using twitter as a medium to engage with their customer base. How can this be achieved effectively and how can you make the most of your time on twitter to promote your business and your brand and create the interaction with your customers.
Rather than writing a long article on this (who wants to read that when there are nice videos to watch) we have scoured the web and selected the following videos to provide you with a head start on using twitter form your business.
Not sure about twitter and how best to use it… Well we have trawled the web to find the best tutorial videos for your viewing pleasure. Why not take time out of your day to view one of the tutorials below.
